You want people to listen to you? Just make them panic…
I like this week’s Kal’s comic in the Economist… pretty much sums up large organizations recent PR strategies run during the last couple of months (not that I would want to insinuate here that the Swine flue – read WHO – or the global financial crisis – read IMF – have been blown out of proportion, it’s just that pushing the worst case scenario is more successful in captivating man’s illogical longing for radical change brought about by the riders of the apocalypse) …
